![]() The Call of Duty League is Las Vegas-bound for its Championship Weekend from June 15-18, the CDL announced. Millennials are about 24% more likely to be positively influenced to purchase products if they are attached to brands with investments in gaming, according to Fandom, be it as sponsors, partners, or just part of the portfolio. However, the research serves as a reminder: It’s essential to capture future demographics, but you can’t forget the purchasing power – and gaming-focused preferences – of older audiences. To that point, time spent on games by Fandom’s teen audience rose 48% year-over-year, and tweens’ time increased by 63%, according to Fandom. The results aren’t particularly surprising adults have more agency over how they spend their free time, limited though it might be, and it’s likely that as Gen Z and future generations age up, they will have even larger percentages of people spending sizable hours on games. younger generations: “40% of Fandom’s Millennial audience spend over 22 hours per week gaming, compared to only 29% of tweens,” according to the study. The results are driven by a larger percentage of highly invested players among Millennials vs. ![]() Fandom’s “Inside Gaming” study, a consumer survey that tracked participants’ consumption habits and preferences related to gaming, revealed that while Gen Z and Gen Alpha are spending more time gaming year-over-year, Millennials spend more hours per week playing. Millennials are the largest untapped market in gaming, with more than 52% of the demographic ranking gaming as their No. ![]()
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